Katie Sivco

Digital Content Strategist & Editor

I transform complex information into compelling stories that engage audiences. With a strong background in media and newsroom operations, I specialize in content strategy, SEO and audience engagement. Passionate about storytelling, I create impactful content that informs, inspires and drives measurable results.

CONTACT
Phone: (321) 872-5050
Email: ksivco@gmail.com

PROFESSIONAL EXPERIENCE
Fox News Digital
Digital Content Producer | Present | Remote
• Curate and package content for homepage, web, and digital platforms, prioritizing high-performing stories.
• Write and refine headlines and visual selections to maximize engagement and reader interest.
• Refresh and update content to maintain relevance and accuracy over time.
• Manage content flow and prioritization, ensuring timely and compelling digital storytelling.
• Collaborate with editorial and production teams to align content strategy with audience trends.

Hearst Television - WESH 2/CW18 (NBC affiliate)
Digital Content Producer | November 2021 - October 2023 | Orlando, FL
• Wrote, reported, and published breaking and developing news stories on WESH.com, the WESH 2 mobile app, and social media platforms, including Facebook, Twitter, and Instagram.
• Crafted appealing and accurate headlines; optimized site pages for search engines through keyword and SEO strategy.
• Evaluated website, app, and social media analytics with key performance indicators top of mind to maximize content revenue.
• Edited monetizable videos for social media and wrote attention-getting social copy.
• Wrote and sent engaging push alerts from the WESH 2 mobile app.
• Livestreamed video of news conferences, rocket launches, protests, vigils, and other events to social and web where appropriate.

The AD Leaf Marketing Firm, LLC.
Content Marketing Specialist | August 2021 – October 2021 | Melbourne, FL
• Executed content marketing campaigns for clients, achieving a 30% increase in lead generation.
• Developed and implemented a content calendar, resulting in a consistent and cohesive online brand presence for multiple clients.
• Conducted market research and competitor analysis to inform content strategy, ensuring relevance and resonance with target audiences.

Bluewater Creative Group, Inc. - Viera Voice, Senior Life print/digital newspapers
Multimedia Reporter | May 2018 - August 2021 | Melbourne, FL
• Wrote, edited, and published breaking news and feature articles on a daily basis; created and updated social media content to promote stories and engage tens of thousands of readers
• Supported live event coverage on social media through live streaming, photography, and reporting in the field
• Shot, wrote, and edited feature news packages covering local events, popular attractions, and businesses
• Produced commercials, PSAs, podcasts, and live broadcasts; coordinated interviews with prominent community leaders
• Pitched relevant news stories and saw them from pre-production to publication
• Researched and accurately reported on advanced topics in education, government, medicine, tourism, space, technology, etc.

SKILLS / SOFTWARE
• Writing in AP Style with a strong command of English grammar, usage, and mechanics
• Creating and publishing content on Facebook, X, Instagram, YouTube, TikTok, and Social News Desk/SocialFlow
• Evaluating analytics and running reports in Adobe Analytics
• Editing video in Adobe Premiere Pro; editing photos in Canva, Adobe Photoshop

CERTIFICATIONS
Adobe Premiere Pro, Adobe Analytics, HubSpot Digital Marketing, HubSpot Inbound Marketing, HubSpot Search Engine Optimization

EDUCATION
University of Florida | December 2024 | Master of Arts in Mass Communication, College of Journalism & Communications | Gainesville, FL
• Concentration in Digital Strategy

University of Central Florida | December 2020 | Bachelor of Arts in Journalism, Nicholson School of Communication | Orlando, FL
• Minors in Digital Media, Political Science
• GPA: 3.9