Katie Sivco

Digital Content Producer

Passionate about crafting meaningful digital stories. At NBC Orlando, I honed my skills in content optimization using real-time analytics. Proficient in content management systems and Adobe tools.

CONTACT
Phone: (321) 872-5050
Email: ksivco@gmail.com

PROFESSIONAL EXPERIENCE
Hearst Television - WESH 2/CW18 (NBC affiliate)
Digital Content Producer | November 2021 - October 2023 | Orlando, FL
• Wrote, reported, and published breaking and developing news stories on WESH.com, the WESH 2 mobile app, and social media platforms, including Facebook, Twitter, and Instagram.
• Crafted appealing and accurate headlines; optimized site pages for search engines through keyword and SEO strategy.
• Evaluated website, app, and social media analytics with key performance indicators top of mind to maximize content revenue.
• Edited monetizable videos for social media and wrote attention-getting social copy.
• Wrote and sent engaging push alerts from the WESH 2 mobile app.
• Livestreamed video of news conferences, rocket launches, protests, vigils, and other events to social and web where appropriate.

The AD Leaf Marketing Firm, LLC.
Content Marketing Specialist | August 2021 – October 2021 | Melbourne, FL
• Executed content marketing campaigns for clients, achieving a 30% increase in lead generation.
• Developed and implemented a content calendar, resulting in a consistent and cohesive online brand presence for multiple clients.
• Conducted market research and competitor analysis to inform content strategy, ensuring relevance and resonance with target audiences.

Bluewater Creative Group, Inc. - Viera Voice, Senior Life print/digital newspapers
Multimedia Reporter | May 2018 - August 2021 | Melbourne, FL
• Wrote, edited, and published breaking news and feature articles on a daily basis; created and updated social media content to promote stories and engage tens of thousands of readers
• Supported live event coverage on social media through live streaming, photography, and reporting in the field
• Shot, wrote, and edited feature news packages covering local events, popular attractions, and businesses
• Produced commercials, PSAs, podcasts, and live broadcasts; coordinated interviews with prominent community leaders
• Pitched relevant news stories and saw them from pre-production to publication
• Researched and accurately reported on advanced topics in education, government, medicine, tourism, space, technology, etc.

SKILLS / SOFTWARE
• Writing in AP Style with a strong command of English grammar, usage, and mechanics
• Creating and publishing content on Facebook, Twitter/X, Instagram, YouTube, TikTok, and Social News Desk
• Evaluating analytics and running reports in Google Analytics
• Editing video in Adobe Premiere Pro; editing photos in Canva, Adobe Photoshop

CERTIFICATIONS
Google Ads, Google Analytics, Facebook Blueprint, HubSpot Digital Marketing, HubSpot Inbound Marketing, HubSpot Search Engine Optimization, Certified AI Professional, Adobe Premiere Pro

EDUCATION
University of Florida | December 2024 | Master of Arts in Mass Communication, College of Journalism & Communications | Gainesville, FL
• Concentration in Digital Strategy

University of Central Florida | December 2020 | Bachelor of Arts in Journalism, Nicholson School of Communication | Orlando, FL
• Minors in Digital Media, Political Science
• GPA: 3.9